Roote - Behind the Idea

Short video for Roote Portugal about the creation of their first collection.

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Direção Criativa / Creative Direction: ROOTE X Sofia Pega (@sofiapega)

Design & Styling: Sofia Pega (@sofiapega)

Vídeo / Video: Ana Marta Dias (@ana_marta_dias)

Fotografia / Photography: Catarina Inácio (@itscateinacio)

Modelos / Models: @_annerie, @antoniosantiago_, @carlotasardinhaa, @guilhermerippersolipa, @marianamaugerdacunha, @martasobralmoreira, @ricardozavri

Agradecimentos especiais / Special thanks to: @casa_arco_, @apadariafarmhouse, @tivolievora, D. Fátima

Viagem / Journey: Travelling from one place to another; the possibility of experiencing new ways of life, cultures and customs. Viagem is the first collection of Roote Portugal. From North to South this collection distils characteristics of different regions of Portugal into graphic elements ranging from minimal to the most daring. A journey full of colour, texture, stories, and traditions.

From Portugal to the world.

Check out Roote Portugal: https://www.rooteportugal.com

Instagram: @rooteportugal